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View of Portland, Oregon from Pittock Ma

About Dan

Certified Executive Coach and Business Leader
with 30+ years' experience in leadership roles and a long-term track record of success in business. 


Dan Sitner.png

Dan Sitner

Founder & Executive Coach

Dan developed a passion for coaching during a long and successful career in wholesale distribution while leading many different and diverse teams. His leadership roles included General Manager, Regional Operations Manager, Sales Manager and Director of Delivery Operations. The teams he led varied in size from twenty-five to several hundred.

Dan utilizes a relatively unique, well-researched, credible and validated coaching process to empower leaders and teams to achieve positive, long-term and measurable change in leadership effectiveness.  His mission is to help individual leaders, from front-line supervisors to senior executives, and teams encourage leadership development in their organizations by openly developing themselves. Dan works with his clients under the guidance of Sue Matson, a highly experienced Master Coach and one of a handful of Marshall Goldsmith’s selected global coaches.

Dan is the Founder and Certified Executive Coach at Clear Purpose Coaching, graduate of the International Coach Academy, member of the International Coach Federation, Certified Marshall Goldsmith Stakeholder Centered Coach, Hogan Certified for the use and interpretation of the Hogan personality-based assessment inventories, Rapport Leadership International Master Graduate, and a graduate of the Covey Leadership Centers Seven Habits of Highly Effective People.

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